Reliance Industries Limited (RIL) on Thursday launched its telecom services Reliance Jio with free voice calls to any network, no roaming charges and data charges starting from Rs 50 for 1GB. Reliance chairman Mukesh Ambani launched Reliance Jio 4G VoLTE at its Annual General Meeting (AGM) at Birla Matushri Sabhagar in Mumbai. Ambani dedicated his company’s most ambitious telecom venture to Prime Minister Narendra Modi’s Digital India initiative emphasising on affordability of data connection. The much awaited launch has already triggered a price war in the telecom sector with operators slashing their data charges.

Launching Jio Ambani said that customers will never have to pay for any voice calls for any network in India. He also announced that Jio services will be free for all customers till December 31, 2016. This includes free voice, data, video and other services that Reliance Jio is offering. Along with zero roaming charges, Jio has introduced the lowest price data market in the world. Customers will have to pay only for one service, either voice or data. He introduced an array of services including 4G devices from Rs 2,999, unlimited night time 4G connection and free voice calls for customers among others.

Introducing the plan, he said, “It’s a great pleasure to announce a revolutionary concept for Indian market: all voice calls for Jio customers to be absolutely free.” Ambani said, “These are absolutely the lowest data rates anywhere in the world. Your data plans go further with a tariff of Rs 50/GB. The more data you use, lower will be the rate.”

Jio’s app will be available for an annual subscription of Rs 15,000. The Reliance chief said, “It  will be available free for all active Jio customers till December 31, 2017. Great pleasure to announce a revolutionary concept for Indian market. Jio is an entire eco-system that’ll allow Indians to live digital life to the fullest.” He added saying, “Jio’s pricing is about solving customers’ pain points.” Talking about his telecom venture, he said, “Reliance Jio will move India from data shortage to data abundance.

Data is oxygen of digital life; data should not be unaffordable to anyone.” Jio welcome offer will be open to everyone from September 5. He said, “I have set a target for team Jio to achieve 100 million customers in least time and set a record  Reliance Jio welcome offer open to everyone from September 5. Every Indian can do ‘data-giri.” Other telecom networks will face tough competition in the market following Jio’s launch. Bharti Airtel slashed prepaid data rates by 8 per cent on Monday.

Further Ambani said, “Relaince Jio is the largest 4G LTE in the world. Jio already connects 2 lakh villages, 18,000 towns. It will cover 90 per cent of India by March 2017. In the next 20 years we will achieve what have achieved in the last 100 years. Today, I set a target fr team JIO to acquire 100 million customers on JIO network in shortest possible time and create new world record.” Talking about competitors, Ambani said, “Incumbent operators have significant advantages over new entrance since incumbents have well established networks. No doubt all of us operators will compete vigorously in market. Will inspire each other to rise to greater heights, while doing so.”